Another best practice for anchor text optimization is to optimize for the main SEO keyword first because you want the strongest ranking signals for that key phrase. en Ahrefs HQ, y durante la sesión de preguntas y respuestas una señora me preguntó sobre el uso de un plugin

Also, I think it’s fair to say that many anchored links, especially exact-match ones, are the result of “link manipulation”—i.e., SEOs building links with their target keyword Ganador the anchor, with the intention of boosting that page’s ranking in search engines